While You’re Pondering… Gifting That Nurtures the “Maybe”

Posted by Linda Eskridge | Owner Couture Gifting & Everything But The Wine on Jul 1st 2025

While You’re Pondering… Gifting That Nurtures the “Maybe”

They’re Considering You… Now’s the Time to Deepen the Connection

You had a great meeting. The energy was right, the alignment felt strong—and then came the “We’ll think it over.”

This is the part of the customer journey where most brands go silent… or worse, they start chasing.

But here’s what smart brands do instead: They stay present, without pressure.

And one of the most effective (and elegant) ways to do that? Send a thoughtful, beautifully timed “While You’re Pondering” box.


A Gift That Reaffirms Value—Without the Hard Sell

The Consideration stage is delicate. Your potential client is weighing their options, comparing solutions, and wondering who they can trust.

A well-crafted gift at this stage says:

“We’re not just here to close a deal. We’re here to serve, support, and bring value—whether or not you say yes today.”

It’s a gesture that nurtures the relationship, while reminding them why you’re different.


What Goes Into a “While You’re Pondering” Box?

This gift should echo your initial conversation and reiterate the experience of working with you—not just the product or service.

Ideas might include:

  • A custom notebook with an inspirational quote tied to your brand’s mission
  • A luxe treat that reflects your attention to detail
  • A handwritten note like:

This gift isn’t just a reminder—it’s a preview.


Why This Works

✔️ Keeps your brand top-of-mind in a respectful, elegant way

✔️ Demonstrates thoughtfulness and intentionality

✔️ Sets a tone that says “you’re more than a number”

✔️ Feels personal, not pushy

The key is presence without pressure. That’s where loyalty begins—before they even say yes.


Final Thought

The “maybe” phase is where most businesses lose momentum. But with Couture Gifting, you have the chance to make their decision easier by showing them who you are, not just telling them.

Sometimes, it’s the gift between meetings that makes all the difference.


Curious what a “While You’re Pondering” box could look like for your brand? Let’s chat—I’ll help you craft a touchpoint that turns hesitation into excitement.